India – the land of temples & mythology. The country which is known for its archaeological heritage and has always been promoted as a spiritual hub. But now the face and the entire perception of India is changing, slowly and gradually.
Since the advent of Make In India campaign, the Government of India wants to promote our country as a honeymooners paradise, and everything that may fall between these two ‘destinations’. For reaching that goal, the government has taken many steps towards it.
To promote India as ‘Must Experience’ and ‘Must Revisit’ destination, the Narendra Modi government has come out with a new national tourism policy 2015 draft. Moreover, what is amazing here is that many of the state governments have also started getting serious about popularizing the tourism sector, which is one of the biggest contributors to the GDP of our country.
The new policy offers a hike in ‘tourism products’ , and the concrete roadmap to achieve that. It calls for putting tourism—currently a state subject—to the concurrent list to help the Centre play a significant role instead of being a mere accountant disbursing funds. It touches on many aspects like setting up a new university, volunteer force, policy for vintage cars, promoting separate boards for yoga, Ayurveda, heritage tourism, wellness and using the 25 million Indian diaspora, the 50-page policy touches on all aspects. Also, the tourism ministry has sanctioned Rs 131 lakh for the development of four rural tourism sites.